29 Jun 2010

Hennepin!

2010-06-29_12

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29 Jun 2010

Tick tock sign

2010-06-29_11

34th and 8th Avenue, New York NY.

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29 Jun 2010

Gorgeous vodka packaging!

2010-06-28_14

Discovered at the Fancy Food Show in NYC.

28 Jun 2010

How cute is this packaging?

2010-06-28_11

Seen at the Fancy Food Show. Love the illustrations!

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28 Jun 2010

Indeed.

2010-06-28_10

Found in front of a brownstone on St. James Place in Brooklyn.

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27 Jun 2010

Subway theatre sign for Public Theatre

2010-06-27_13

Found near the G Train in the NY Metro. Love the playfulness of the type, but this treatment is starting to show up all over the place. Even saw something similar in Target this morning.

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27 Jun 2010

This is clever.

2010-06-27_14

Found at Metropolitan Green in New York.

26 Jun 2010

Design fail: disembodied heads, badly PhotoChopped.

2010-06-26_18

Found on an otherwise lovely page of a program for the NYC Food Film Festival. Why would you do this to your readers? Hell, why would you do it to the people in the pictures?

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26 Jun 2010

Completely in love with this tilework.

2010-06-26_09

From a bathroom in Brooklyn. Love the colors, and how they work together. Especially love the transparency of the glass; it contrasts beautifully with the white opaque tile.

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24 Jun 2010

Comparisons are wasteful.

I don't have a business degree. I don't even have a design degree. What I do have is a knack for storytelling, and a keen ability to figure out what I need to learn in order to solve almost any problem I encounter. And if I can't learn what I need, I know who to ask in order to get the problem solved.

My journey in business has been tempered by this contrast. On one hand, I know that anything life throws me I can handle it–and have. On the other, I spend hours worrying about this lack of “education.” I worry that I won't be able to prove myself, or that people with business degrees somehow have an advantage that I don't. I daydream about returning to school, partially because of this feeling that my education is inadequate, partially because I feel that people are secretly judging me, and partly because I really enjoyed the structure and accountability of school.

But what I'm beginning to realize is, all of that is bullshit. In five years of running a small design studio, the only people who have ever judged me for not having a degree were people I didn't want to work with. And everything I've needed to know about running a business I've learned by doing, or by knowing who to ask.

I focus on the word “I.” here because it should be clear that I am not you–just as I am not all the others that I waste time comparing myself to. While healthy competition is healthy, comparison is wasteful. As a business owner, and as a human, it's not up to anyone but you decide who you are. Others can lend perspective, and it's wonderful to get that perspective, but if the goal of your life is to be like them, whose life are you actually living?

--

Dani Nordin, founder/principal
the zen kitchen
tasty design that feeds your business, sustainably.
PO Box 112, Watertown MA 02471
617.412.0585 :: tzk-design.com

Dani Nordin's Space

Creative Director, aspiring yoga teacher, foodie and relentless navel gazer. Founder and principal of the zen kitchen, a small design collective focusing on strategic design for food, sustainability and social impact. I write about whatever is fascinating me at the moment, which often includes food, productivity, creativity and design.